After a career scaling global tech firms like IBM and Xero, Powell shifted her focus to health technology, identifying a sector at an inflection point similar to cloud accounting a decade ago. While accounting software evolved to guide decision-making, healthcare remains stuck in a cycle of data silos where vital information is trapped in disparate systems. Magentus, recently named one of TIME magazine’s Top HealthTech Companies of 2025, aims to break these barriers by prioritizing vendor-neutral interoperability.
Magentus CEO Rachael Powell on Bridging Healthcare’s Digital Divide
Modern healthcare is drowning in digital tools that refuse to speak to one another, leaving clinicians stranded in a fragmented landscape. For Rachael Powell, CEO of Magentus, the path forward is not to build more software, but to force existing systems to finally communicate.
Powell emphasizes that the stakes in medicine are fundamentally different from those in the corporate software world. In healthcare, there is no room for a 'move fast and break things' mentality when clinical safety and patient privacy are at risk. Instead, her strategy involves equipping doctors with decision-support tools that strip away administrative friction. By integrating her background in applied positive psychology into the company’s internal culture and product design, she seeks to restore agency to clinicians. The ultimate goal is a system that organizes itself around the patient, ensuring that professionals spend their time on the human side of medicine rather than navigating disconnected databases.
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