Robins, who previously helped introduce Apple and Facebook to the Canadian market, teamed up with his friend Dave Katz to address a glaring gap in the sporting goods industry. While pickleball paddles were abundant, adequate eye protection remained scarce. The duo turned to a military-grade engineer to develop their signature product: a lens-less frame designed to eliminate glare and fog while providing protection against high-velocity impacts.
Since its self-funded launch in 2025, the brand has scaled rapidly, reaching customers in over 50 countries. Kitchen Blockers generated $3.5 million in revenue last year and is currently tracking a 300% year-over-year growth rate. The company has secured partnerships with major industry organizations, including USA Pickleball and the Professional Pickleball Association, all without cold-calling or outside investment.
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